Blogs are a great way to keep your clients or customers up-to-date with what you’re doing. If you’re going to CPA Congress why not let them know about it. If you’re going there to learn about the latest thinking in business and accounting your clients would love to hear that you’re keeping up with the latest industry knowledge. Or, if you’re going there to present you can tell everyone what you’re presenting on and why.
So the big question is, do you have a blog yet?
You might ask, why should I blog, I’m just an accountant. But it’s because you’re an accountant you should blog. Accountants, as you know, are leaders in business and finance. Your customers and clients rely on you for all manner of information so show them your skills and knowledge through a blog.
You might’ve thought, that like websites, blogs are difficult and costly to set-up. Well you’re wrong. That’s the great thing about blogs, they’re free and easy to set-up and maintain.
If you don’t already have a blog, why not take this opportunity to create one – give your clients and customers some fresh thinking. Let them know that you’re going to CPA Congress and let them know what you’ll be learning about.
Blogger, Vox, and WordPress are a few free blog platforms to get you started.
To the left is an image you can use to add to your CPA Congress post. You can even create a link within the image, I suggest this link, it goes straight to the CPA Congress online web page.
So, no more quarterly newsletters printed at the local print shop. You can now get online and join the blogosphere! If you’d like some help with some topics for your blog, CPA Australia’s Knowledge Management blog has this post to help you out.
Still not sure about blogs? Well, how about a little video that shows you how easy it is:
Created by CommonCraft
Kind Regards,
Alexander Dalidakis
Project Executive – Knowledge Exchange
CPA Australia
Edit: CPA Australia is currently looking out for members that blog. This news item has more info.
Posted by cpacongress 
